Method – Interest-influence matrix

Description

A method to show the relative position of different stakeholders on a matrix. Different scales can be used, such as level of influence, level of interest, level of importance and other 1)Reed, M.S., Graves, A., Dandy, N., Posthumus, H., Hubacek, K., Morris, J., Prell, C., Quinn, C.H. and Stringer, L.C. (2009) Who’s in and why? A typology of stakeholder analysis methods for natural resource management, Journal of Environmental Management 90, 1933-1949; Hermans LM, 2005, Actor Analysis for Water Resources Management, putting the promise into practice, ISBN 90-5972-091-1, Eburon, 2005

Strengths

  • is a simple and fast way for collecting information on the power dynamics of the identified stakeholders.
  • visualization is a good and effective way to communicate to stakeholders, important in engaging stakeholders and creating commitment.
  • possible to prioritise stakeholders for inclusion

Weaknesses

  • it is not sufficient for an in-depth analysis on stakeholders issues, roles and challenges.
  • this method does not give in-depth information about stakeholders roles, their perspectives, the problems, issues and challenges.
  • the prioritisation may marginalise certain group since it assumes stakeholder categories based on interest–influence are relevant

Use in decision framework

Stakeholder analysis

Input

The method requires a group of individuals who know the playing field and understand the context and the stakeholders roles and perspectives or by the stakeholders themselves.

Outline

The method encompasses the following steps:

  • Decide on the scale to use, for example the level of influence, level of interest or the level of importance.
  • Draw the matrix and place the earlier identified stakeholders on the scale.
  • The positioning of stakeholders in the matrix can be done by a group with knowledgeable people about stakeholders and their interests. It can be done for example during a brainstorm session. It is recommended to get feedback on the positioning of the stakeholders from experts.
  • Based on the positions of stakeholders and their power dynamics a strategy for future stakeholder involvement and activities can be determined.

Output

Result of the method is a visualised representation of the relative position of different stakeholders and their power dynamics. An example is presented below.

influence matrix

Experiences

An example can be found at https://www.stakeholdermap.com/stakeholder-analysis.html

Footnotes   [ + ]

1. Reed, M.S., Graves, A., Dandy, N., Posthumus, H., Hubacek, K., Morris, J., Prell, C., Quinn, C.H. and Stringer, L.C. (2009) Who’s in and why? A typology of stakeholder analysis methods for natural resource management, Journal of Environmental Management 90, 1933-1949; Hermans LM, 2005, Actor Analysis for Water Resources Management, putting the promise into practice, ISBN 90-5972-091-1, Eburon, 2005