Shared awareness of need for coordinated action

Goal

It is important that the relevant stakeholders have a common understanding of the need to act upon climate change. Without support of the relevant stakeholders the chance of implementation of measures to reduce the effect of climate change is significantly small. This step focuses on how to create awareness among the relevant stakeholders for the need of coordinated action to adapt to climate change. Hereby support is created for the strategies and plan to be implemented.

Preconditions

A shared awareness of the climate impacts and risk has to exist before creating shared awareness of need for coordination action.

Outcomes

An description of the awareness for coordinated action among relevant stakeholders, indicating their intended involvement/collaboration to address climate change, its effects and the climate risk.

Guidelines

To create awareness on the need to act on climate change and its risks the relevant stakeholders can be informed on the usefulness and necessity. Informing can be done by effective communication, for example though campaigns, video’s, flyers, an informative website, etc. It is important to determine the message and level of communication. There are four levels of communication: content, process and structure, relations and atmosphere and emotions. In communicating with stakeholders it is essential to be open, transparent, respect different perspectives and interests and be fair. In order to decide on the means of communicating the message, the target group should be defined. There are many different stakeholders involved. Different communication strategies can be developed for different stakeholder groups. When to communicate is also essential to decide on. Regular communication is important at different stages of the process. At which specific intervals, is situation specific.

Member States acknowledge that without effective communication and awareness-raising, implementation of the adaptation strategy and associated actions will be very challenging” (SWD, 2013, pp6).

A stakeholder analysis is a first step to identify who needs to be involved, and to understand what are interests and positions of the stakeholders. This is needed to create a communication strategy and to create awareness.

Experiences

Bratislava

Bratislava, being the Capital of the Slovak Republic and the largest city in the country recognises the challenge that climate change imposes as well as the need to adapt and be resilient to its negative impacts. The need was perpetuated with the inhabitants suffering from extreme heatwaves occurring in 2003, 2010, 2012 and most recently in 2017, where there has been a new record for annual number of tropical nights. The city has been cooperating with Slovak and foreign experts from research and academia with support of different international projects since 2012 to start a process of co-creation of strategic documents and tools that can be used for adaptation planning and daily practice. In order to take-up a leading role Bratislava became a signatory of EU climate change adaptation strategies – the Covenant of Mayors (in 2012) and the Mayors Adapt (in 2014). On a local level, Bratislava is motivating private home owners to also participate in climate change adaptation via a subsidy system financed from the City´s budget. Through this subsidy scheme Bratislava encourages households to contribute to protecting the city from pluvial floods and property from damage. The maximum contribution is 1000 € per applicant or 50% of total cost of the rainwater measure.

Supporting tools and methods

Generic tools

In general, Stakeholder identification and management tools might be helpful.